PEHOVA 🇲🇩

PEHOVA is a Moldovan womenswear brand founded in 2023 by designer Lidia Pehova. The designer’s main source of inspiration is the strength of the modern woman — her independence, individuality, and sense of self. Masculine influences run through every colection, highlighting a woman’s strength through refined and feminine silhouettes.

Lidiya Pehova has developed a distinctive design language in which tailoring, fabric selection, and craftsmanship come together to create the recognisable PEHOVA aesthetic — one that has already resonated with audiences in Moldova. High-quality fabrics, thoughtful construction, and carefuly considered cuts create garments that emphasise a woman’s individuality. The brand’s signature pieces are tailored suits, blazers, and coats. Blazers hold a special place in the designer’s work, with particular attention given to construction and the smalest details. They combine restrained masculinity with a sense of relaxed luxury.

PEHOVA speaks to women of al ages who choose clothing as a reflection of their inner state — not loud, yet powerful in its quietness. The designer’s main goal is to unite inner confidence with outward appearance. The designer believes that no matter how much clothing is available on the market today, there are always new ways to interpret the same design. Each piece is approached individualy, creating space for new perspectives and new brands. Women continue to search for the essential pieces that feel truly their own. At the heart of the brand is a contemporary understanding of femininity, where strength exists alongside softness, and elegance coexists with freedom and comfort.

The PEHOVA aesthetic is built on the dialogue between femininity and masculinity. Masculinity is expressed through form, silhouette, and the character of the cut, while femininity reveals itself through fluid lines, soft materials, and an attentive relationship with the body.