
SANTA is a luxury ready-to-provoke brand, designed to turn every appearance into an unforgettable moment. With each new collection, SANTA continues reinventing power dressing with audacity & allure โ combining strength and influence with boldness and charm, creating a fresh aesthetic at the intersection of provocation and elegance.
Architectural silhouettes in SANTA collections blend seamlessly with leather, velvet, lace, feathers, and crystals, with every detail carefully crafted to emphasize presence, confidence, and the unique personality of the wearer.
The brand counts global stars among its clients โ Katy Perry, Lady Gaga, Madonna, Kali Uchis โ as well as some of todayโs most influential it-girls: Chloe Lecareux, Nina Sandbech, Emili Sindlev, Molly Chang, Chiara Ferragni, Nathalie Fanj.
SANTA collections have been highly praised in leading international media, including Vogue USA, Vogue France, Vogue Scandinavia, Elle, Harperโs Bazaar, LโOfficiel, and Who What Wear.
Now, SANTA takes it a step further: introducing SANTA Atelier, a next-level service that allows clients to create bespoke looks previously reserved for global stars. This unique offering is now accessible to all brand clients seeking a true couture experience.
Hi,
Thank you for registering your interest in the NEXT GENERATION โ Business Accelerator & Management in Fashion.
Youโve taken the first step toward joining a program designed to connect creativity with strategy in the fashion world.
Soon, youโll receive more details about the application process and the next steps to be considered for participation.
Best,
NEXT GENERATION Team
Mercedes-Benz Bucharest Fashion Week